Google Slow Arriving to the Blockchain Party as Oracle and Microsoft Azure Announce New Products

An uneventful night for Bitcoin up $50 from yesterday to $9375, Ethereum rising to $756 over the same period. Markets overall appear to be stable despite the extensive trash-talk emanating from the “Old Money” world.

Oracle and Microsoft Azure have both announced the launch of blockchain products. Oracle will be introducing a blockchain “platform as a service” initially and follow up with DLT based applications next month. Microsoft Azure are rolling out their “Azure Blockchain Workbench” designed to reduce development and setup time with automated configuration tools for network construction, ledger deployment and the integrations of blockchain networks with Azure services. Last month Amazon Web Services launched their own blockchain templates for developers and IBM have been busy with the blockchain for quite some time now – one major player in the sector however is conspicuous by their absence – Google.

Google have been rumoured to be looking into incorporating blockchain into its significant cloud computing business but as yet, no announcements of any substance or products have emerged. Given the computing power, reach, data, infrastructure and control Google has (aside from the vast amounts of cash they generate from Adwords) it is surprising they appear to be the last to arrive to the blockchain party and subsequently a potential concern. Whilst many might assume Google is successful with whatever it touches, the reality is very different. Google paid a high price for its attempt to rival Facebook as a social platform with Google Plus – in part because they were too slow and too far behind to play catch-up when they launched, and the product itself was fiddly to use and had no significantly better features or functions to grow its userbase. If past experience is anything to go by, Google either need to launch a game changing blockchain product or service very soon, or risk the same colossal waste of time, resources and money they did with G+.

Parent company of the New York Stock Exchange, Intercontinental Exchange Inc. has been allegedly working on an online cryptocurrency trading platform according to the New York Times. Details are still very thin on the ground at the moment and the NYT article points out the project still might not see the light of day. Given the recent news that Nasdaq are open to the idea of becoming a crypto exchange in the future, rumours of the NYSE following suit are no surprise.


Created: Tuesday, May 8, 2018

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